experience design





Hi I’m Bob, owner & principal of Division Space, an experience design practice.

Since 1998 I have worked as a digital experience designer. I have been employed by boutique and mid-sized digital and communication agencies, was a contracted specialist for large government organizations such as the National Park Service, the Kennedy Center, and the Library of Congress, and as a internal resource for large for-profit companies, such as AOL, National Geographic, and the National Football League. I am a holistic designer who believes knowledge, data, and user insights combined with nuanced thinking and empathy for users is key to solving users experience challenges ensuring that stakeholder goals are not only met but exceeded. My work results in functional, sustainable, visually arresting, and successful digital experiences.


Clients & Partners

  • National Football League
  • U.S. National Park Service
  • AOL
  • National Endowment for the Humanities
  • National Academies
  • Brookings Institution
  • U.S. Fish & Wildlife Service
  • Peace Corps
  • Economic Policy Institute
  • Aspen Institute
  • Media Math
  • State of the USA
  • Resonate Networks
  • JFK Presidential Library
  • Holton Arms School for Girls
  • National Geographic
  • Library of Congress
  • Kennedy Center for the Performing Arts
  • Threespot